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Our Awesome Core Features

Our team have prepare functions that help you build your client list thus will increasing the marketing ROI.

Contact Management
Full List Management
You'll always be compliant with spam laws and best practices thanks to MadResponse automatic handling of opt-ins, unsubscribe requests and bounced email cleaning.

Website Signup Forms
Easily create customized signup forms with your company's color scheme to add to your website.

Unlimited Custom Fields
Create multiple custom fields to store additional information about contacts such as location, interests, last name, phone number and more. You can then add custom fields into your email campaigns to personalize them, similar to a mail merge in Microsoft Word.

Multiple Contact Lists
Create as many contact lists as you need, allowing you to group contacts based on type or lead source, such as "newsletter subscribers" and "sales leads".
Autoresponder
Multiple Autoresponders
Autoresponders are emails which get sent to a contact after they've been on your list for a certain time, such as 24 hours or 2 weeks. MadResponse allows you to create multiple, sequential autoresponder emails for each of your contact lists.

Filter the Recipient List
You can assign an autoresponder to your entire list or only a portion of it. This means you can assign multiple autoresponders to one list based on custom filters instead of separating your contacts across multiple lists.

HTML, Text or Both (Multipart)
Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart autoresponders are sent as HTML and text and your subscriber's email client will show whichever version it supports best.

Open/Link/Unsubscribe Reporting
Just like email campaign statistics you can see who opened your autoresponder, which links they clicked on and more, including unsubscribe and bounce reports.
Email Campaign
No Duplicate Emails - Ever
You never have to worry about duplicate emails with MadResponse. We guarantee you'll never find a duplicate email address in your list.

Send to Multiple Lists at Once
Easily send your email campaign to multiple contact lists in one send. Duplicate emails are removed automatically before sending.

HTML, Text or Both (Multipart)
Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart emails are sent as HTML and text and your subscriber's email client will show whichever version it supports best.

Send Now or Later
With full support for scheduled sending, you can blast your email out immediately or schedule it to go out at a later more convenient time.

Pause & Resume Sending
From the "Scheduled Emails" page you can see a list of emails waiting to send and you can even pause and resume emails that have started sending.
Advance Settings
Split Testing
Find out which of your email campaigns performs the best based on open rates and click-thru rates with split testing. You can even run a split test on a small portion of your list and send the winning email to the rest of your list automatically after a predefined period of time!

Triggers
Put your follow up tasks on autopilot with triggers. Send birthday and anniversary reminder or promotion emails, move contacts between lists when they open your email or click a link and a whole lot more!

With triggers you can:
  • Send recurring emails based on a date such as a birthday Add contacts to new lists based on events (such as opening an email or clicking a specific link)
  • Remove contacts from the list they are on based on an event Add/remove a contact from a list on a date in the future

Automatic Event Logging
Every time a contact in your list receives and opens an email campaign or autoresponder, or when they click a link in your email, that action is logged automatically under their contact profile. You can see a complete history of every email they've received, which links they clicked and when they opened your emails.
Reporting
Email Open Reporting
You've created and sent the perfect email campaign, but how many people opened it and when? MadResponse tells you this and more. From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail. You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.

Link Click Tracking
See which links were clicked, by who and when. Your sales team can follow up with leads who've shown interest in your products by clicking a link in your email. Talk about making contact at the right time!

Google Analytics Integration
As you're sending an email campaign you can type in your Google Analytics details and a tracking code will be added to all links in your email, giving you full integration for number of visits, goals and e-commerce conversions for that campaign.

Email Bounce Tracking
Bounces are handled for you automatically and you can view reports showing which email addresses bounced, when and why, with an exact error message from the email provider, such as "Email address doesn't exist".

Unsubscribe Reporting
See unsubscribe statistics for each email campaign you send, either for a specific date or over time.

You can view the details of everyone who unsubscribed and see the unsubscribe rate relative to open and bounce rates.